His name is Manding and the style of music appears to me to be Manding. That said, I don’t recognize clearly the form of language that he is singing in. It certainly isn’t Bambara/Jula or Maninka, but it could be Mandinka from the Senegambia region.
Mandinka is Western Manding (all the others are Eastern Manding) and is different enough that it is not mutually intelligible for me.